Toyota publishes behind-the-scenes footage of the world's first hydrogen-powered film shoot, a project delivered by Hydrologiq in 2023.

Watch the behind the scenes now

Deliver the world's first hydrogen-powered filmshoot for Toyota (GB) plc and Toyota Motor Corporation in under a month? Challenge accepted.

Just over a year ago Jon Hunt from Toyota (GB) plc asked us to power a ground-breaking but also very challenging project. One which many at the time thought was going to be "impossible"...

At Hydrologiq - that's the kind of challenge we thrive on. We are doers, not talkers. We make things possible.

In this case Toyota and the fantastic DMS Media wanted a fully hydrogen-powered film shoot, in the centre of a city, powering a large number of projectors, cameras, and vehicles, all to be on site and working flawlessly within less than a month.

Replacing dirty diesel generators

This type of shoot typically would have requested two 100kVA gensets, running full time and producing 7 tonnes of CO2e (plus a huge amount of NOx and particulate emissions) over a 4-day period. Not the sort of pollution we want or should accept with clean-running alternatives available.

Talking of alternatives, Hydrologiq delivered a turnkey, modern, silent, no pollution solution running on green hydrogen. Delivery was a complete success with absolutely no issues. The production crew had all the clean power they would need, they got the shots, and we showed that hydrogen is absolutely the drop-in replacement for diesel generators.

Hydrogen powering film at scale

To quote Harry Ricardo, video technician on the shoot: "I couldn't see any reason why large productions couldn't be powered by hydrogen. Everything has been seamless from the off, nothing's happened differently to what we always do, which is only a good thing."

Hydrologiq are scaling the use of hydrogen for off-grid power. Powering this film showed it is entirely possible, a sentiment that Stuart Sanders, Toyota's UK Marketing Director, shares for the future of Toyota and hydrogen in general: "We talked about discussion is discussion, but execution is execution. And in delivering this - in doing something that is a first, and effectively making the impossible possible, we've created a film that showcases the transformation journey we've been on before and we're on again, but we've done it in a way that showcases the flexibility and impact of hydrogen in our society as we go forward."

Watch the film below

You can learn more about the deployment by reading our case study.